GUWAHATI: Dashing opening batsman and vice-captain of Team India Rohit Sharma was recently named the WWF-India Brand Ambassador for Rhino Conservation and his presence in Guwahati for the first ODI against the West Indies is expected to be a big boost for the conservation of the species. As one of the country’s largest conservation organization, WWF-India has been working on rhino conservation for over four decades and has been instrumental in protecting the Greater One-Horned Rhino or the Indian Rhino to a significant. Rohit’s association with the organization and the cause is a big fillip towards spreading the message of protecting rhinos and preserving their habitats. Rohit recently also lent his autographed bat and jersey to be auctioned to support WWF-India’s conservation efforts in India.
As per a WWF-India communiqué, for Sharma, the cause of rhino conservation is one that is very close to his heart. “My association with WWF-India stems from my love for the species. Being in Guwahati, the land of the rhinos is indeed a pleasure and I am grateful for this opportunity that I have to make a difference to the animal and the land they inhabit. As WWF-India’s rhino ambassador, I will do everything I can in my ability to spread awareness for the protection and survival of the rhino and help make this world a better place for them.’’
In the past, celebrities like Amitabh Bachchan, Aamir Khan, Vidya Balan, fellow cricketers Sachin Tendulkar and Shikhar Dhawan among others also extended support to WWF-India in its save rhino mission.