SITA Workshop On Social And Behaviour Change In Northeast

GUWAHATI: A three-day workshop on Social and Behaviour Change Communication for North-Eastern Region gets underway from Thursday at the Assam Don Bosco University, Sonapur. The workshop organized by Assam Don Bosco University in partnership with the Department of Mass Communication and Journalism, Tezpur University and UNICEF from August 8 to 10, 2019.

Attending the inaugural programme, the Vice-Chairman, State Innovation and Transformation Aayog, Dipok Kumar Barthakur said that change is not brought about in isolation, but only with the concerted efforts and involvement by all concerned. Barthakur elaborated that in the course of the years, the development discourse has been revisited many a times and what emerged was that “Development could no longer be confined only to global development organizations but development had to be brought down to the national, regional and local level and more importantly it had to be brought down to the level of the people which make it people centric”, he said.

As per a press release, Barthakur further stressed that attaining desired health, education, nutrition, hygiene, sanitation, gender equality and protection are vital indicators of development and thus it is crucial that we create an environment where communication insist on behaviour change programmes that aims at increasing knowledge, stimulating dialogue, promoting attitude change, reducing stigma, improve skills etc.

Prof David Mould, School of Media Arts & Studies, Ohio University, Siddartha Shrestha, Chief of Communication for Development, Unicef and Dr Tushar Rane, Chief, Field Office, UNICEF Assam, also addressed the inaugural session. Fr (Dr) Stephen Mavely, Vice Chancellor, Assam Don Bosco University presented the welcome address at the beginning of the session and the vote of thanks was delivered by Registrar Biju Michael. Later, the inaugural programme was followed by the technical sessions.

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