CSR campaign on road safety and traffic rules

GUWAHATI, Aug 2: To promote awareness among the people on road safety,  Prodigy Communications and Marketing Pvt. Ltd is has taken an initiative and joined hands with the Traffic department to conduct a CSR activity med ‘Alert Today, Alive Tomorrow’ on Traffic Safety Awareness on Sunday at Rajiv Bhawan. Diganta Das, Brand Ambassador of the campaign, said, “Safety is the most precious part of our life as it relates to our lives and as a victim I can feel how important it is. So we need to be more responsible and only then we can make the city safer and curb road accidents. Through this campaign if we can spread the word even to a small bunch of people we would consider ourselves successful. One individual’s cautions and careful behavior can save many lives.” “Checking everyday and collecting fine is not our sole goal, our goal is to create awareness among the people and make them alert among themselves. This is a good initiative taken by Prodigy. We are also trying to make people aware by conducting road safety camp. In the month of September we celebrate road safety week,” added ACP, Traffic, Kulendra th Deka.