Payal spinning a yarn to hardsell Assam silk

By our Staff Reporter

GUWAHATI, Nov 19: For the past five years, she has been spinning a yarn to create a market for Assam silk and its products with western flavour. She has already showcased her products in over 50 fashion shows and designers’ meets in India and abroad.

Payal Oshan Goswami, who runs her own designing studio christened Zaree Indo-Fusion Studio in Guwahati, makes designer products of Assamese silk – muga, pat, endi and the like. Hers is a mission to make Assam silk products get their takers in the tion and abroad.

Sharing her mission and vision with this reporter, Payal said: “I’ve been in the designing career only after coming into wedlock with Ratul (Goswami). I never even dreamt to be in this filed. I was a model before marriage. I learnt interior designing, and then switched over to costume designing in 2012. I keep receiving invitations from abroad for showcasing my creative works. I’m yet to decide, but certainly I’ll choose one and go soon.”

Born and bred at Jorhat, Payal said: “I’m trying hard to give my best whatever I do. I want to see myself at a better position through creative works. Since I’ve started my career after coming into wedlock, it’s obvious that  I can’t go ahead without support from my family, especially my husband. They’re very supportive, especially my better half. We’ve a one-year-and-three-month-old baby boy. When I’m away, my husband has to see everything, including the baby.”

“The texture and tone of Assam silk is so rich that it allures people. I want to make it more alluring in the west by blending western flavour into it. Marketing is essentially a matter of experiments. I like to experiment with my innovative ideas. I do have my own factory. My boutique is a customized studio,” Payal said, and added: “One has to have interests in what he/she does. This mantra alone can make one successful in life. Whenever I visit a new place, I try to learn new culture and ideas so as to enrich my own.”

When asked for a message which she would like to get across among the budding fashion designers of the State, Payal said: “I’m still a learner. I always like to learn newer things. I hope the budding talents in this field in the State will also try to learn newer and innovative ideas so as to enrich their own.”