‘Anonymous Facebook ads influenced 10 mn British voters’
London: An anonymous political campaign on Facebook has reached nearly 10 million voters, asking them via advertisements to oppose British Prime Minister Theresa May’s Brexit deal, the media reported on Saturday. According to The Guardian, it was discovered by the digital campaign group 89up, which shared the details with the Department for Digital, Culture, Media and Sport’s (DCMS) panel into fake news.
“In adverts micro-targeted to individual constituencies, voters are exhorted to tell your local MP to bin Chequers,” said the report. “This advertising is designed to specifically influence MPs,” 89up said. All that is known about the campaign is what can be found on its website, Twitter and Facebook accounts. “Going by the name Mainstream Network, the group writes and publishes news stories on its website with an almost exclusively pro-Brexit slant, shared on its social media accounts”. (IANS)