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INTERNATIONAL

Google to Ban Ads for Unproven Medical Techniques

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San Francisco: Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy. “We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. “At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use. (IANS)

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