Google to Scrutinize Political Ads

San Francisco: In the run-up to European Union (EU) elections in May 2019, Google will introduce a EU-specific Election Ads Transparency Report and searchable ad library to provide more information about who is purchasing election ads, whom they’re targeted to and how much money is being spent. In May 2019, up to 350 million voters across the EU will take to the Parliamentary polls to elect 705 Members of European Parliament (MEPs). Google will require ads that mention a political party, candidate or current officeholder, to make it clear to voters who are paying for the advertising. (IANS)