New Delhi: Lately, we have been witnessing brands being called out by netizens on several occasions. One small trigger has caused a brand to suffer great losses. As a matter of fact, social media has made it very easy for netizens to call for a boycott for a brand from behind a screen simply from the comfort of their homes.
An increasing trend of the "cancel culture" can be noticed on social media for a number of issues. However, the common factor that can be seen in each call for a boycott is the hurting of the sentiments of the netizens as people are sensitizing every trivial issue.
When a netizen decides that he/she has been offended by a particular advertisement, action or comment related to a brand, a call for a boycott of that particular brand immediately follows up on social media, especially on Twitter.
This was not possible earlier when social media was still not a "thing". Calling out a brand in the older years demanded a lot of effort and patience, which, more often than not, were wasted without any action taken.
However, the calling-out scenario has completely changed in the present times. When a customer mentions a brand on social media only to draw attention to its bad service, it soon takes up the social media by storm and escalates into a boycott call.
Boycott calls have become so easy for netizens and so common that it is soon on the verge of losing its meaning.