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Brands And Boycott Calls: Has 'Cancel-Culture' Become A New Trend Among Netizens?

In the present times, many brands have been called out by netizens on several occasions. However, what was found to be common in all these boycott calls was one simple trigger - sentiments of netizens.

Brands And Boycott Calls: Has Cancel-Culture Become A New Trend Among Netizens?

Source: Google

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  22 Oct 2021 12:37 PM GMT

New Delhi: Lately, we have been witnessing brands being called out by netizens on several occasions. One small trigger has caused a brand to suffer great losses. As a matter of fact, social media has made it very easy for netizens to call for a boycott for a brand from behind a screen simply from the comfort of their homes.

An increasing trend of the "cancel culture" can be noticed on social media for a number of issues. However, the common factor that can be seen in each call for a boycott is the hurting of the sentiments of the netizens as people are sensitizing every trivial issue.

When a netizen decides that he/she has been offended by a particular advertisement, action or comment related to a brand, a call for a boycott of that particular brand immediately follows up on social media, especially on Twitter.

This was not possible earlier when social media was still not a "thing". Calling out a brand in the older years demanded a lot of effort and patience, which, more often than not, were wasted without any action taken.

However, the calling-out scenario has completely changed in the present times. When a customer mentions a brand on social media only to draw attention to its bad service, it soon takes up the social media by storm and escalates into a boycott call.

Boycott calls have become so easy for netizens and so common that it is soon on the verge of losing its meaning.

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