Liberty Group Enters Lifestyle Market, Launches 12 New Perfumes

With a history of over 60 years in retail, the Liberty Group has announced its encroach upon luxury lifestyle retail with its new business vertical - Liberty Lifestyle. The 12 brand new amazing perfumes and one aftershave from the line could be a new brand to identity for Liberty Group.

The line has been crafted in France and was recently launched in New Delhi. The French perfumers have married the notes perfectly by keeping in mind India’s weather condition in mind, a global look and feel has been given to each bottle and is launched at a price fitting consumers’ budget.

“Crafted in France, Liberty fashion aims to determine the brand because of the most well-liked and recognized luxury fragrance brands by 2020. The design of the bottles to the fragrance notes are created with an aim to charm to the young period of time and Gen Z. This launch is only the beginning for us and that we are looking at the increasing of our product portfolio by the end of the next year. We have been within the footwear business for ages, it’s time we provide final touches to one’s outfit and what better than launching a pleasant fragrance vary to finish someone’s look,” said Adesh Kumar Gupta, CEO, Liberty Lifestyle.

“Keeping in mind India’s weather and culture, we have given the new range a standard body fluid trendy touch. Since our target group is young, confident yet rooted millennial and Gen Z, for us, modernity was the key with a touch of tradition. So, we’ve integrated varied ingredients to create this new range. We’ve blended spices, white flowers, oudhs with coffee, gourmet notes, and fruity tones to project the right mood of the brand and bring out the true Indian essence with a contemporary mix.” said Phillippine Courtiere, Perfumer, Firmenich.

The brand is going to be available soon at the select Liberty outlets across the country and will soon be launched at leading retail outlets. Priced between INR 1699 and INR 2499, the new Eau de Parfum range consists of twelve fragrances, with names like Flirt, Eden, Bloom, Bliss, Dream, dusk for women and OUD Gold, Legend, Passion, Marine, Rebel, Impulse for men beside an aftershave named Marine and hopes to appeal to its client base, together with millennials and Gen Z.