The future of Women's Workwear, Work Uniform & Brands

Women's workwear, which was initially confined in the boundaries of monotonous monochromatic, simple solids and rigid silhouettes, has undergone a humongous change. Today formal and daily wear for work is more youthful, vibrant and chic that resonates with the sartorial choices of contemporary women.

The pandemic, however, brought a major change to the this segment, shifting from the standard of a "work uniform" to professional comfort wear.

Rupanshi, founder of Qua, says, "Considering the current situation, consumers are likely to work from home for the foreseeable future. Key categories like work-leisure that are trans-seasonal will come to the forefront. During the lockdown, we saw a tremendous rise in our sales as consumers are now moving towards all-year-long comfy workwear by slow fashion brands."

After months of multiple lockdowns, consumers have invested more in comfort-wear and work-leisures, and are looking forward to styling them in a way that can adapt between professional and private environments. The coming months will see the comeback of the comfort-driven approach and it is going to be a year of comfort over trends.

According to Rupanshi, "Amidst the chaos of the pandemic, nothing seems more appropriate and comforting than softer and breathable fabrics like cotton, viscose and linen. With the lifestyle change, the demand for functionality and versatility will take precedence in workwear. The waist-up dressing will continue to prevail which will put the spotlight on detailing like statement sleeves, necklines and exquisite pieces of jewelry.

Puff sleeves, power shoulders, ruching and knot details, contemporary collars, wide-legged and cotton-lined pants, pantsuits in vibrant colours, oversized shirts and minimalistic jewelry will reinvent workwear and empower women while working from home. (IANS)

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