Canon India aims at 50% share in full-frame mirrorless camera market

New Delhi: With a strategic focus on the new business potential that has emerged out from the current landscape, Canon India aims to capture 50 per cent market share in the full-frame mirrorless segment in India, according to Kazutada Kobayashi, President and CEO, Canon India.

From its key business verticals — camera, home printers, office printers and commercial printing solutions — the camera business has been a pertinent contributor to the overall growth of Canon India.

The company has 50 per cent market share in the DSLR category and 45 per cent in the overall Digital Interchangeable Lens Camera (DILC) category.

"Our newly-launched EOS R5 and EOS R6 cameras will be a breakthrough in the full-frame mirrorless camera category in India. We are witnessing tremendous growth in the multiple genres of professional photography and our new cameras will be a perfect fit for professional photographers and cinematographers," Kobayashi told IANS.

According to him, it is a time when all business leaders should come forward to build a better world along with guiding their businesses towards success.

"Every crisis presents an opportunity for businesses to think differently and adapt to the changing landscape. Going forward, we are focused on becoming more agile, changing with new dynamics in the market and evolved customer requirements," said Kobayashi. The need of the hour, he said, is to aggressively build positive mindshare and revive consumer interest for both the B2B and B2C products.

The consumers are looking forward to technologies that would enable them to boost their productivity to do more during the current situation.

"Work from home and study from home provides a big potential for our PIXMA range of printers in the home segment. We estimate a promising opportunity of 30 per cent printer penetration into potential connected homes with device and network connectivity," the Canon India executive stressed.

In the office printing infrastructure, multi-function devices that can print and scan while having in-built cloud connectivity for document storage will become must-haves for fully equipped home-offices.

"Similarly, there has been an increased focus on the health sector in the country, with significant investments in medical technology. It will be a great opportunity for us to grow further in our medical business," he added. (IANS)

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