Indian short-video apps to reach 600 million users by 2025

NEW DELHI: Indian short-form apps are expected to double their monthly active user base to 600 million (67 per cent of all smartphone users) by 2025 and have a monetisation opportunity of $19 billion by 2030, a new report has shown.

Indians now spend close to 156 minutes per day viewing entertainment content on their smartphones. In fact, on average, an Indian user consumes close to 38 minutes of short-form content each day.

According to the report by Bengaluru-based Redseer Strategy Consultants, the next wave of internet growth is likely to come from tier 2 cities and beyond, regions which have a higher propensity to view short form videos. Additionally, rapidly improving quality of content and algorithms for Indian short-form apps is another significant driver of growth.

The short-form app market is dominated by Moj, Josh, Roposo, MX TakaTak and Chingari, among others. (IANS)

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