‘I Desire to Strengthen The Voice of India Abroad’ Says Ritu Beri

Ace designer Ritu Beri feels that the Indian fashion design scene is going through an interesting time and she hopes to strengthen the voice of India abroad. The recipient of the title of Chevalier des Arts et des Lettres by the French government also feels that luxury consumers in the country are becoming more travelled, more discerning and more demanding than ever before.

“India’s growing tribe of luxury consumers is more travelled, more discerning, and more demanding than ever before. I desire to open the Indian doors to luxury brands from various countries and to strengthen the voice of India abroad — the idea is to create an increased pool of knowledge and competence.

“It will aim at strengthening the influence of India in the global luxury industry,” Beri, the founder of The Luxury League that is coming up with The Luxury Symposium 2018, told IANS.

As one of the pioneers of Indian fashion, she feels that today is the time when the fashion design scene is looking ahead to make a mark in the international scenario.

“The Indian fashion design scene is seeing interesting times — Times when the fashion design scene is opening up and looking ahead to make a mark in the international scenario. There is a lot of potential in this country and there are several talented designers waiting to be discovered. However, there are some gaps to be filled up first.

“One of our major shortcomings is that we tend to be heavily influenced by the west. There is a tendency to ape the west resulting in outfits which don’t quite befit the Indian persona,” said the ace designer. (IANS)