Artificial Intelligence Now Helps Design Novel Perfumes

San Francisco: Tech major IBM and Symrise, one of the top global producers of flavours and fragrances, have created industry’s first Artificial Intelligence (AI)-designed perfumes for sale. The AI-based system named “Philyra” can learn about perfume formulas, raw materials, historical success data and industry trends, IBM Research said in a statement late on Saturday.

“Building on previous IBM research using AI to pair flavours and for recipe creation, as well as our new IBM Research AI for Product Composition, we created Philyra,” said Richard Goodwin, Principal Research Scientist, IBM Research. The AI tool uses new and advanced Machine Learning (ML) algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations.

“Philyra does more than serve up inspiration - it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the whitespaces in the global fragrance market,” Goodwin added. When it comes to new perfume design, “Philyra” learns a distance model to identify fragrances that are close in smell to existing fragrances. (IANS)