Creator Hub: Creating ripples in influencer marketing

Start-ups

Creator Hub is an influencer marketing agency founded in 2020 with the dual visions of enabling businesses to effectively harness the power of influencer marketing as well as put the North-East Indian influencers under the spotlight so as to bag projects and pull them off to impressive outcomes.

Founders Idrisha Tamuly, Lakshmi Nandon Baruah and Rizvan Chowdhury identified a mammoth scope for influencer marketing in the region. Recent case studies corroborate the quick and tangible benefits reaped by brands with influencer marketing. The drastic rise in popularity of influencer marketing in the mainstream has trickled down to regional audiences, including the North-East region (NER) of India.

With five years of industry experience, the founders' trio gave shape to a start-up that married brand needs with the influencers from NER. In a span of a year, Creator Hub has roped in over 200 top social media influencers from NER and worked with more than 30 nationally-known brands for their marketing campaigns in the region, thus emerging as a favourite influencer marketing agency for marketers as well as aspiring influencers.

Being conspicuously driven by an impact objective to facilitate livelihood opportunities to the talented and aspiring youths of NER in the fast-growing influencer marketing sector, Creator Hub is consciously making a move to inspire and encourage housewives, students, working women, and content creators across the North-eastern states to explore the opportunities awaiting them in the world of influencer marketing.

Creator Hub has been consistently onboarding micro-influencers from remote areas of the North-East to this platform. Many youngsters from the remote regions of the North-East have a considerable presence and following on social media channels. However, they had little knowledge of using their potential to earn through their talent. Creator Hub has been able to source them and provide openings so that they can access unlimited income sources by collaborating as micro-influencers with national brands.

Creator Hub has been recognized by Assam Start-up and IIM Calcutta Innovation Park.