#BoycottTanishq trends again for ad encouraging cracker ban

New Delhi: Now another advertisement by Tanishq featuring Neena Gupta, Alaya Furniturewala, Nimrat Kaur and Sayani Gupta that shows the real-life avatars of the actresses who talk about how they would celebrate Diwali led to the trending of #boycottTanishq once again.

In her bit, Sayani Gupta says, "I am hoping to be able to meet my mum after really long. Definitely no firecrackers, I don't think anyone should light any firecrackers. But a lot of diyas, lot of laughter hopefully and lot of positivity." Many believed that there can be many other causes of air pollution and only firecrackers have been singled out and are an affront to their sensibilities.

Taking a dig at Tanishq's Ekatvam campaign, BJP National General Secretary from Karnataka CT Ravi taunts at the jewellery brand and said, "Why should anyone advice Hindus how to celebrate our festivals? Companies must focus on selling their products, not lecture us to refrain from bursting crackers. We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam".

Some Twitter users have tweeted that festivals should not be used as social awareness campaigns. While several users have also come in support of the ad and said that green crackers also are not 100 per cent pollution-free.

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