Delhi Assembly elections
In the last several elections starting from the 2014 general elections, social media has made its presence felt as it has become a tool to garner support for political parties.
The upcoming Delhi Assembly election is no different as the ruling Aam Aadmi Party is trying to stay abreast to woo young voters through the use of pop culture references and social media. AAP is using satire, memes and morphed versions of advertisements to give a twist to the campaign and make it more appealing to the tech-savvy voters.
As is the tradition, the party so far used social media to promote the works done by its government in the past five years, but over the last few days, it has turned to more popular means of attracting people’s attention.
After the Election Commission sounded the bugle for the upcoming elections by announcing the poll date, AAP tweeted: “Delhi Assembly Elections are declared. AAPvengers! Assemble,” taking a cue from ‘The Avengers’, a superhero film based on a team of Marvel Comics superheroes. (IANS)