Bhubaneswar, March 1: Amway India has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix. This is the first time that Amway India has extended Nutrilite’ s brand me in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavor has 5 fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit and Passion. The drink has no added preservatives, no artificial colors & no artificial flavors and is sweetened with Fructose. The Nutrilite Fruit Drink provides 8 vitamins including Vitamin B which helps support production of energy at cellular level and Vitamin C which is a known anti-oxidant.
Ajay Khan, Category Head - Wellness, Amway India, said, “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Mix drink will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun and enjoyable.”This was stated in a press release.