Grand Opening For Netflix In India

New Delhi: “So what are you watching on Netflix?” This has become a conversation starter for bingers across the world, including in India, which says a lot about the growing influence of the streaming giant globally. Apart from re-writing the rulebook for a successful business model, the streaming service is constantly revamping its content library, creating a ripple effect in the market. When Netflix came into existence in 1997, thanks to Reed Hastings and software executive Marc Randolph, the intention was to offer online movie rentals.

Today, it has spread its network in over 190 countries through over 150 million paid memberships.

The Netflix strategy is to revisit immensely popular shows as they did with “Stranger Things”, “Queer Eye”, “Sacred Games”, “Narcos”, “The Crown”, “Glow”, “Mindhunters”, and “13 Reasons Why”.

Another strategy that is currently influencing most other home entertainment platforms is Netflix’s initiative to bring A-list star power like Will Smith, Brad Pitt, Jennifer Aniston, Ryan Reynolds into the original content that streams right into your homes. (IANS)

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