NEW DELHI: All mainstream media, including print and electronic, will have to comply the provisions of IT Rules, 2021 with immediate effect without exemption as the government has refused to exempt them from the ambit of the new digital media rules.
Ministry of Information and Broadcasting (I&B) has said that the rationale for bringing the websites of the organisations under the ambit of the law is "well-reasoned".
"Making any exception of the nature proposed will be discriminatory to the digital news publishers who do not have a traditional TV/print platform," the ministry said in a clarification to digital news publishers, publishers of online curated content or OTT platforms and associations of digital media publishers.
The government's clarification came as the National Broadcasters Association (NBA) had recently written to the I&B ministry urging it to "exempt and exclude" the traditional television news media and its extended presence on digital news platforms from the ambit of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, saying they are already "sufficiently regulated" by various statutes, laws, guidelines, codes and regulations.
Noting that code of ethics requires such digital platforms to follow the exiting norms or content regulations, which are in vogue for the traditional print and TV media, the Ministry said, there is no additional regulatory burden for such entities.
Accordingly, it said, the request for exempting the digital news content of such organisations from the ambit of digital media rules 2021 cannot be acceded to.
"It does recognise that entities having traditional TV and print media are already registered with the government either under the Press and Registration Books Act or the Uplinking and Downlinking Guidelines of 2011.
"The digital version/digital publication of the organisations having traditional news platforms (TV and print) may be following internal guidelines of the self-regulatory bodies. Accordingly, if the organisations so desire, they can request the same self-regulatory bodies to serve as the Level II of the self-regulatory mechanism, after ensuring consistency with the Digital Media Rules, 2021," said the Ministry.
The Ministry also clarified that when any news and current affairs content of a digital news publisher is transmitted on an OTT platform, such content would be outside the regulatory responsibility of that platform.
The ministry also dismissed the concerns that the oversight mechanism stipulated under the digital media rules would lead to excessive government control over the functioning of the digital news publishers and the OTT platforms.
"In this regard, it may be mentioned that even at present, in respect of the traditional TV channels, there is an oversight mechanism in the government by way of an inter-ministerial committee (IMC), which looks at certain grievances relating to the violation of the Programme Code, a mechanism which is in existence since 2005," said the Ministry.
Over the last 15 years, the IMC has given recommendations by way of advisories, warnings etc in respect of a large number of cases involving the content of both news and non-news channels in relation to the Programme Code and in almost every such case, the TV channels have accepted the recommendations of the panel, the Ministry said.
"The IMC mechanism has stood the test of time. The concept of an inter-departmental committee (IDC) is similar."
"Further, Level III is visualised as a residual level, in so far as the grievances which do not get addressed at the first and second levels would go to the IDC. Accordingly, the apprehension of excessive government control through these mechanisms is misplaced," said the Ministry.
In the overall context, the Digital Media Rules, 2021 may be complied with by the digital news publishers and the OTT platforms without any misapprehensions, it added. (IANS)