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Sabyasachi Issued Notice By Lawyer For Its Latest Mangalsuta Ad Campaign

The notice was issued by a lawyer named Ashutosh J Dubey who is a legal advisor to BJP in Maharashtra for "using semi-naked models for a Mangalsutra collection advertisement".

Sabyasachi Issued Notice By Lawyer For Its Latest Mangalsuta Ad Campaign

Source: Google

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  30 Oct 2021 10:49 AM GMT

Mumbai: Sabyasachi Mukherjee recently launched an ad campaign for a Mangalsutra and was severely criticized by netizens for featuring a model wearing a bra. The whole concept was termed "nudity" and was called out for associating it with the 'sacred' Mangalsutra.

This matter escalated to the point that a lawyer named Ashutosh J Dubey, who also serves as the legal advisor to BJP (Maharashtra) went ahead to issue a legal notice to Sabyasachi for "using semi-naked models for a Mangalsutra collection advertisement".

Informing the public of his action, he tweeted, "I have issued a Legal notice to Sabyasachi Mukherjee Indian fashion designer regarding using "semi-naked models for a Mangalsutra collection advertisement as Mangalsutra is part of Holy Hindu Marriage. He outraged the holy Hindu Marriage (Mangalsutra)."

The lawyer stated in his notice that there the Mangalsutra is worn based on a scientific justification. He wrote, "I say that in India majority of people associate Mangalsutra with a religious custom. There is also a sound scientific justification behind it. Hindu culture emphasises on wearing a Mangalsutra made of pure gold and it is advised that the Mangalsutra should be hidden behind the inners and your promotional advertisement features heterosexual and same-sex couples posing for pictures wearing the Royal Bengal Mangalsutra…."

While the post gained a great number of supporters, some pointed out that the step was unnecessary and focus should be made on matters of greater importance.

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