GUWAHATI: The telecom regulator has decided that an incoming voice call on a mobile phone must ring for at least 30 seconds, resolving the deadlock that emerged when Reliance Jio and Bharti Airtel had a fight over the matter.
The telecom regulator said the notification to specify the duration of the call alert will be notified in the Official Gazette and will come into force 15 days from the date of publication.
The new rules come after the Telecom Regulatory Authority of India (TRAI) was informed that one telecom operator had "reduced duration of alert to a lower value in comparison to values configured in rest of other networks" and it was "adversely affecting the customers' experience."
According to Mahipal Singh, associate vice-president of Jio, “Every second reduction on the ringing time saves spectrum resources for us."
He also added that “94% calls on Jio’s network are answered within 25 seconds,” adding that the ringer time should be outside regulatory intervention.
Trai has also mandated the terminating network to disconnect the incoming call — in this case — after the minimum ring span and simultaneously informed the originating network. But the originating network does not receive the message; it can disconnect the call from its end after 90 seconds.
It should be mentioned that, in September, the holders of the office had told Trai that Jio’s decision to cut ringing time to 20 seconds -- or just 4-5 rings -- had hugely inconvenienced customers.