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‘50% growth in grooming among Indian males in 2016’

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  14 March 2017 12:00 AM GMT

New Delhi, March 13: If you thought that grooming is associated only with females, think again. According to a survey by technology giant Google, 43 per cent Indian men in 2016 turned to Google Search to get answers for their grooming needs. “50 per cent YoY growth was observed in searches around ‘male grooming’, with ‘shaving’ having the highest search share, followed by ‘deodorants’,” revealed Google in its survey titled ‘Year in Search 2016’ on Saturday.

Men were found to be three times more interested in ‘trimmers’ than ‘razors’ which can also be seen by an 80 per cent year-on-year (YoY) growth in searches for ‘beard styles’.

Beauty searches on Google saw a 70 per cent YoY growth, with the highest around ‘hair care’, followed by ‘skin care’ and ‘makeup’. The survey recorded a “five times increase in watch time for beauty tips and styles content” last year. (IANS)

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