Guwahati, April 27, Amway India, the country's largest direct selling FMCG Company, has expanded the skin care portfolio in North-eastern India by launching a new Be BrightTM Range under its beauty brand AttitudeTM. The company is targeting the burgeoning whitening market of India which according to industry estimates is close to 60% of the Rs. 7500 crore skin care market in the country. Priced at Rs 315 onwards, the new Be Bright Range includes 5 products - Face Wash, Face Scrub, Face Masque, Day Cream as well as a Night Cream. Attitude is an entry-level premium brand, targeted specifically at the Indian youth.
Commenting on the launch of the new range, Shveta Paul, Category Head-Beauty & Persol Care, Amway India, said, "Maintaining an even skin tone is one of the most important beauty needs of young women today, especially for those who are always on-the-go. I am confident that the benefits offered by our new products for brightening and glowing of skin would be appreciated by the Indian youth."
Attitude is a premium skincare and cosmetics brand especially targeted to Indian youth who believe that 'Beauty is not just a pretty face. Persolity & Attitude defines it'. Attitude offers a range that takes care of your skin and gives your perso a bold definition of colors that makes you stand ahead of others. Its portfolio offers variety of skincare products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. The Attitude Color cosmetics portfolio offers a range of products like Eye Shadow, Blusher, Eyeliner, Mascara, Kajal Pencil and Eye Pencil. Attitude Colors also include stunning shades of lipsticks and il Emels.