Guwahati, June 9: Apollo Tyres recently iugurated multiple branded retail outlets in the North East region of India. Christened as Apollo Zone, these branded retail outlets has on display Apollo’s high performance and technology driven passenger vehicle and two-wheeler tyres in a customer friendly fashion, supported by tyre experts who help customers select the right product as per their requirement and budget. Two Apollo Zones have been opened in Guwahati and Hojai, Dimapur. The North East region is a high growth market for automobiles, due to the Government of India’s planned road network connecting India to the South East Asian countries. Apollo Tyres is looking to capitalise on this growing demand for automobiles and tyres in this region, and is increasing its presence and visibility through the company’s branded retail outlets. As per company’s estimate, the North East region is 45,000 a month two-wheeler tyre market and 41,000 a month passenger vehicle tyre market. The Apollo Zones follow a modern up-market retail format for selling tyres — ensuring ample visual appeal, comfort and convenience to customers, and providing an opportunity to learn about the product’s applications and performance before making the fil purchase. The Apollo Zones, thus bridge the gap between tyres being a low involvement category product and the need for expert guidance, to eble customers to buy the right tyres, suited to their vehicle and driving style. This was stated in a press release.