Apple Chief Design Officer Jony Ive Quits

Cupertino (California): Jony Ive, Apple’s chief design officer who is behind the look and feel of the iPhone or iMac that you use today, has decided to move on. British-origin Ive who worked at Apple for almost 30 years has decided to form an independent design firm called LoveFrom and would treat Apple as its most prestigious client. “Ive is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Apple CEO Tim Cook. Ive was one of Apple co-founder Steve Jobs’ closest friends who considered him as a “spiritual partner”. (IANS)

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