Apple to Improve its News Service after Dull Start

San Francisco: After seeing a lacklustre start, Apple’s News service is reportedly in for a design overhaul, among other improvements. Multiple publishers have been unimpressed with the revenue generated from Apple News. “According to some of the publishing executives, Apple’s News team has asked for input during meetings on the service since its launch. Apple reportedly acknowledged during meetings that the iPhone News users are confused about the difference between free articles and paid news content,” the Macrumors reported on Saturday. However, it’s not very clear if the iPhone maker would address publisher issues. The company has expressed a desire to both encourage longer reading sessions (since the publishers are paid based on time spent) and simplifying the conversion of magazines to Apple’s format. (IANS)

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