Melbourne, Aug 3: Australian Open organisers announced on Monday they have slashed ticket prices of the 2016 women’s singles fil by 32 percent in response to fan feedback after this year’s tennis tourment.
The decision was announced by Tennis Australia (TA) commercial director Richard Heaselgrave with the cheapest seat to see the women’s fil now costing $70, less than the 2015 equivalent.
Fans who felt they were short-changed attending the women’s decider will now pay as little as $142 to attend the 2016 fil, down from $212.
Meanwhile, the men’s fil commands the premium price of $289 for the cheapest seat - more than double the price of the women’s championship match. In contrast to the women’s decider, the price of attending the men’s fil has gone up compared to last year’s offering, rising by $4.
Fans clearly felt they weren’t getting value for money attending the women’s fil which last year went for just one hour and 51 minutes compared to the men’s match which was three hours and 39 minutes.
Last year’s women’s fil was one of the longer Australian Open fils. In 2012, Victoria Azarenka won in 82 minutes while 2014 winner Li won in 97 minutes — the second set wrapping up in 27 minutes.
The announcement also detailed that ground pass prices would remain the same while the price of attending early-round matches on Rod Laver Are will also remain unchanged.
Heaselgrave said the price restructuring would allow tennis fans the greatest choice of tickets for the 2016 tourment.
The 2016 Australian Open will take place from January 18 to 31. IANS