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Avicii track announced as Coca-Cola UEFA EURO campaign anthem

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  12 March 2016 12:00 AM GMT

Mumbai, March 11 : Swedish electronic musician and DJ Avicii's “Taste The Feeling” will be the anthem for the Coca-Cola UEFA EURO 2016 campaign.

“It’s always our ambition to feature great music that people will remember and love decades from now. And we think we’ve done that with this campaign,” Joe Belliotti, group director, Global Music at Coca-Cola, said in a statement.

"As we searched for the perfect song, this one stood out from day one as something really special," he added.

On Avicii's participation in the project, Belliotti said that the two-time Grammy-nomited artist knows how to create "optimistic music that resotes with listeners around the world".

"He has a melodic and musical sensibility that draws you in... He creates songs with a modern feel but adds traditiol instruments to the mix," he added.

The song features the soulful voice of Conrad Sewell, the London-born, Australia-raised singer behind the 2015 break-out single “Firestone”.

“I really liked the origil demo and after a few intense weeks in the studio working on the production, we were able to present an amazing fil product. Conrad was a great partner and we are excited that the song will be featured in the UEFA EURO 2016TM campaign for Coca-Cola so fans around the world can enjoy it,” Avicii said about her collaboration with Sewell for the song.

The single is available on Universal Music. IANS

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