Awareness campaign on smokeless tobacco

GUWAHATI, April 28: Tears You Apart, a powerful outdoor campaign to raise awareness of the harms of smokeless tobacco, which features a Public Service Announcement (PSA), was filmed in B. Barooah Cancer Institute here today, a press release said.

It includes the victims’ relatives, who describe how tobacco-related disease has destroyed careers and family life, and added to their fincial burdens. The railway ads could reach people who had not previously seen the campaign on TV.

CK Mishra, Additiol Secretary, Union Ministry of Health and Family Welfare, said, “The Government is committed to ensuring healthcare and social safety for all Indians. Warning people about the dangers of tobacco is a key part of our strategy, using mass media campaigns, Film Rule, and all other methods of Behaviour Change Communication. Tears You Apart shows that tobacco-related suffering isn’t limited to disease and disability among patients; their loved ones also share immense health, emotiol and fincial pains and hardships. It was important for us to highlight this reality in this campaign.”