'Awesome Assam' showcased in London WTM

GUWAHATI, Nov 18: With a view to showcasing, what it said, Awesome Assam, in the intertiol are, the Assam Tourism Department has participated at the World Tourism Market (WTM) London, 2016 recently.

According to a press release, a team of officers of the department led by Additiol Chief Secretary, Tourism V.S. Bhaskar maged the show. A team of seven tour and travel partners from the State were also a part of the team.

This year, Union Ministry of Tourism is the official premier partner of this leading global event for the travel industry.

WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry. Almost 50,000 senior travel industry professiols, government ministers and intertiol press, embark on ExCeL London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.

The Pavilion of  Assam Tourism was designed and customized under the theme ‘Awesome Assam’ to showcase the various tourism attractions of Assam; in the following categories- Wildlife, River and Cruise, ture and Eco, Heritage and History, tea and golf, monsoon and leisure & culture and Cuisine. The pavilion was greatly appreciated by Dr. Mahesh Sharma, Union Minister for Tourism, India who was warmly welcomed by Bhaskar.

More than 125 B2B meetings were attended at the pavilion and the intertiol tourists / trade partners have expressed keen interest to visit / promote tourism in Assam, globally.  

Bhaskar and his team briefed the intertiol media about the various strategies being adopted by the Department of Tourism, Assam, to promote tourism in the State. Bhaskar also briefed the gathering on the government’s focused areas such as infrastructure development, promotion of niche areas, such as medical, golf, cruise, MICE etc.