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Big B against aggressive marketing of films

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  28 Dec 2015 12:00 AM GMT

Mumbai, Dec 27: There is no need for an aggressive marketing of a film that has in itself the capability to do wonders at the box-office, megastar Amitabh Bachchan said in a blog on Sunday. Bachchan, who is busy promoting his next film “Wazir”, said he does not understand why marketing is the most essential part in movie business. “ is the most essential part of the making of films. I am uble to understand why... If the film has inner strength, it shall require no (marketing) strength whatsoever,” Bachchan wrote.

“...but because there are so many arguments against it, I feel if I oppose it, I would be, well going against the grind so to say.” Produced by Vidhu Vinod Chopra, (IANS)

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