Chief Minister flags off assistance activity programme

Guwahati, Sept 9: Heavy monsoon rains in the tea and oil-rich state have caused burgeoning rivers, including the mighty Brahmaputra, to burst their banks. It has submerged over 2,000 low-lying villages, about 1.45 lakh hectares of agricultural land is under flood waters in 21 districts.

Assam government has opened at least 300 relief camps across the state. With large parts of what used to be towns and villages—still submerged under water, more than 16 lakh people got affected out of which 2.26 lakhs are in relief camps as the rescue and relief operations are underway at full swing.

Rising to the occasion, out of pure intent of giving back to the society, ITC Limited presented a proposal to Chief Minister Tarun Gogoi with the offer of support to the government agencies through whatever means possible.

ITC Ltd. has contributed in supplying Food rations (atta, biscuits) as a form of its contribution to the relief operations. The stocks have been shipped at the organization’s expense to five of the most significantly impacted regions of Dibrugarh, Bongaigaon, gaon, Morigaon and Goalpara.

In order to ensure that the above material reaches the flood victims, a team of employees from the company are working on the field in batches with the help of the local administration

ITC Ltd. has always spearheaded social initiatives specially when it comes to extend support to the people impacted by tural calamities. This is just another example when the company has come forward to extend its help to the state and its people. Last year also in Sept, 2014 the organization had stepped forward to support the state in its crisis during floods. Going by the volume, this can be considered as one of the biggest relief operations taken up by any corporate in the state.

Corporate Social Responsibility has always been an integral part of the vision of ITC.

Chief Minister Gogoi flagged off the assistance activity in Guwahati today  along with key ITO officials ITO has been a key part of the north-east region in terms of business and employment generation and has gone the extra-mile with this gesture. This was stated in a press release.