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Chinese Super League sells TV rights for record amount

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  30 Oct 2015 12:00 AM GMT

Beijing, Oct 29: The Chinese top-flight footbal league has sold its five-year (2016-2020) television rights for a record eight billion yuan (about $1.25 billion). Ti’ao Dongli, a Beijing-based company specializing in sports events broadcast, signed the contract with the Chinese Super League (CSL) in a ceremony on Wednesday, after winning the bid last month. “It’s a historical day. It boosts our confidence to build CSL into one of the top leagues in the world,” said Zhang Jian, vice-chairman of the Chinese Football Association (CFA). The television rights for the 2015 season fetched only 60 million yuan. In partnership with the Chinese professiol league for 13 years, Ti’ao Dongli has helped in producing public television sigls for more than 3,500 matches. IANS

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