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Creativity depends on where you are from

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  29 Jan 2015 12:00 AM GMT

Montreal, January 28: When it comes to the creative juices, some people have a faster flow than others as creativity is closely tied to culture, new research at the Concordia University has found. The study compared nearly 300 individuals from Taiwan, a collectivist society, and Cada, a more individualistic country. Results show that those from individualist societies generate a greater number of ideas as compared to their collectivist counterparts – though the cultures were on nearly equal footing when it came to the quality of that creative output. “We found that the individualists came up with many more ideas. They also uttered more negative statements – and those statements were more strongly negative. They also displayed greater overconfidence,”said Gad Saad, professor at Concordia’s John Molson School of Business. For the study, the team recruited students from two universities in Taipei and Montreal. When it came to the quality of ideas produced, the collectivists scored margilly higher than the individualists. (IANS)

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