Social media giant Facebook who has recently been entangled in the massive Cambridge Analytica scandal for mishandling billions of user data admitted on 16th April that it also collects data of users beyond the scope of social media.
During the recent hearing of CEO Mark Zuckerberg by the Congress in Washington, he admitted that Facebook tracks user data even outside of the social media.
Product management director of Facebook David Baser in his recent blog said “When you visit a website or use an app, we receive information regarding you from those websites and apps even if you aren’t logged in to Facebook or don’t have a Facebook account.”
David also added that numerous websites and apps rely on Facebook’s services to serve targeted ads to their customers and visitors online. David further went on to state that such practices of collecting user data is much widespread and other tech giants like Google and Twitter also use it for delivering targeted ads to users.
It is interesting to note that Facebook was also recently slammed by Illinois federal judge for misusing biometric information of users through artificial intelligence which could directly or indirectly lead to billions of dollars in damages.
An Illinois court judge on 16th April ruled that Facebook has violated Illinois state law by capturing and storing biometric data of users using Facebook’s facial recognition technology without the consent of the users.
According to the class action suit, millions of Facebook users from Illinois can claim upto $5000 in losses for every time Facebook’s facial recognition technology used “tag suggestions” to mark the faces of Facebook users without their consent. However, Facebook tried to defend their stand and stated that the case has no merit.
This ruling against the favour of Facebook will likely lead to more losses for the tech giant who has already lost billions of dollars post the outrage of Cambridge Analytica Scandal.