Elon Musk hires meme-maker to handle Tesla’s social media

Elon Musk


San Francisco: Billionaire businessman Elon Musk has hired famous meme-creator, Adam Koszary to be the social media manager for his Electric Vehicle (EV) company, Tesla. Koszary, the programme manager for the The Museum of English Rural Life, run by the University of Reading, will join Tesla in July, The Guardian reported on Tuesday.

The museum’s twitter account, @TheMerl went viral last April when Koszary, who was trawling the archive looking for an image to mark International Unicorn Day, posted an old archived picture of a large sheep with unusual horns and captioned it — “Look at this absolute unit”. In the social networking lingo, the term “absolute unit” stands for anything over-sized and the picture of the large sheep went viral online overnight. The tweet has now been retweeted more than 31,000 times and has over 1,11,000 likes, the report said. (IANS)