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Flipkart expects bumper sales season; says Amazon is losing relevance in India


During this festive season Walmart-owned Flipkart expects fast sales as its ‘The Big Billion Days’ offer has started.

The Indian e-commerce giant said that its American rival Amazon is losing relevance in  India.

Flipkart and Amazon both kicked off their flagship annual sales in India on October 10, and will compete for each other to attract buyers during the October-December festive season when most big purchases are made in the country.

As stated by Flipkart executives the company’s mega sale aims to India’s small towns and cities, with cheap price range, high-quality private label products and the wide array of smartphones brands will uplift sales during this year’s event.

The ‘Big Billion Days’ sale will continue until Oct. 14, on the other hand, Amazon’s rival sale named the ‘Great Indian Festival’ will finish on Oct. 15.

The two e-commerce major companies have been competing a battle to gain share in India’s evolving e-commerce market, which is likely grow to be worth $200 billion a year in a decade, according to Morgan Stanley.

According to Flipkart’s Chief Executive Kalyan Krishnamurthy, “Do we worry about them? On a scale of 0 to 10, it is close to 0 today. We don’t see that much of relevance for the Indian user coming from our competition today. We see them as becoming a global platform for premium Indian books and home goods buyers.”