Visakhapatnam, April 25: Araku coffee to Bongu chicken, the specialities of the picturesque Araku valley in the eastern ghats, are set to get a push as part of ambitious plans by Andhra Pradesh to promote tourism.
Araku, about 100 km from this port city, is rich in bio-diversity and natural beauty — and is known for Araku coffee, one of the finest in the world.
Riding on the popularity of the high quality speciality Arabica coffee, the state’s Tourism Department plans to reach out to tourists, telling them the story of Araku and marketing the product.
Passengers flying into Visakhapatnam, Vijayawada and Tirupati on Spicejet flights from 27 destinations in the country will soon start getting a complimentary cup of Araku coffee from the Tourism Department.
The organic coffee is grown by tribals at an elevation of 1,100 metres above the mean sea level under the shade of jackfruit, silver oak, mango and banana trees. It has a delicious, fruity flavour intertwined with caramel and a finish of bitter sweetness.
About 90 per cent of the total Araku coffee production is exported to countries like Sweden, Switzerland, Italy and the United Arab Emirates. Along with the coffee, every passenger will also told the Araku story as the department will showcase through publicity material the things the tourists can see and do in the scenic valley.
"If a passenger is lucky, he may get a fully-paid complimentary holiday," Kaushik Mukherji, Principal Advisor to the Andhra Pradesh Ministry of Tourism, said.
This comes as part of the efforts by the tourism authorities to rebrand the state with a focus on developing products for different segments of the market. (IANS)