New Delhi, Feb 21: Hindi is set to topple English as the most popular language on social media in India in 2017 but this comes with a negative, a study on the occasion of Intertiol Mother Tongue Day has revealed.
The negative: The trend also suggests that critical issues are overshadowed by tiolistic themes in highly-shared Hindi stories on social media.
Hindi news stories received higher shares in social media compared to English news in the last six months, according to a study conducted by Storynomicx on the‘’Most Shared 5000 News Stories in India in 201’’.
Storynomicx, a leading consulting firm that specializes in business storytelling in traditiol and digital media, alysed social sharing for 870,000 news stories by 135 leading Indian media in ten languages — English, Hindi, Bengali, Gujarati, Kanda, Malayalam, Marathi, Punjabi, Tamil, Telugu.
Indian media witnessed more than 2.25 billion shares in 2016 on Facebook, Twitter and LinkedIn with an average share of 2,587 per story, the study reveals.
However, the Most Shared 5000 News Stories identified by the study attracted a significantly higher average share of 71,494 per story with an aggregate of 357 million shares. Facebook accounted for more than 98% shares across languages.
The study observed”a “distinct divide in news preferences of Hindi and English readers. Hindi readers, according to the study, prefer to share “stories on tiolistic, religious and political themes while stories on entertainment, human interest and consumer-focuced domite sharing amongst English readers. (IANS)