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India-Australia T20I series to be heard in Hindi Down Under

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  26 Jan 2016 12:00 AM GMT

Melbourne, Jan 25: Every ball of the Australia and India three-match Twenty20 Intertiol series will be broadcast to Australian audiences in Hindi via the CA Live App and as part of a new partnership between Cricket Australia (CA) and Indian Link Media Group.

For the first time in more than 80 years of Australian broadcasting, intertiol cricket Down Under will be heard via a local Hindi broadcast.

“The Indian community is growing rapidly in Australia and it includes some of cricket’s most passiote fans. Providing our Indian community with a locally-produced Hindi broadcast will add to their cricket experience, connecting them more deeply with Australian cricket,” Ben Amarfio, CA executive general mager of media, communications and marketing, said. IANS

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