International Olympic Committee (IOC) Signs Sponsorship Deal With Coca-Cola

Madrid: The International Olympic Committee (IOC) on Monday said it had signed sponsorship agreements with the Coca-Cola company and Chinas Mengniu Dairy Company starting from 2021 until 2032.

This deal has signed Mengniu as the top partner and extended the partnership with Coca-Cola, which dates from the 1928 Amsterdam Games, to 104 years.

“This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty,” IOC President Thomas Bach said, according to the organization’s website.

“Having our longest-standing partner, Coca-Cola, an iconic American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our Worldwide TOP Program is a great example of the unifying power of the Olympic spirit,” Bach added.

State-owned Mengniu, one of the largest dairy companies in China, is a manufacturer of milk, yogurt, ice cream and powdered milk, reports Efe news.

It had become the first dairy company in 2014 to be included in the Hang Seng Index of the Hong Kong Stock Exchange. IANS

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