'Living Heritage' needs to be promoted proactively, says Vasundhara Raje

Udaipur (Rajasthan) Sep 4 : Rajasthan Chief Minister Vasundhrara Raje said on Sunday that 'living heritage' needs to be promoted proactively through heritage and historical buildings. "Living heritage' needs to be promoted proactively through our heritage buildings and historical buildings like forts and palaces," she said at the fifth annual convention of the Indian Heritage Hotels Association meeting held at the Fateh Prakash Palace here. "These monuments should depict 'life' by way of organizing celebrations, events and festivals," Raje added. About the heritage hotel movement which is going from strength to strength, the Chief Minister said: "These buildings are steeped in tradition and define our way of life. "I had always believed in the 3As of tourism - 'Access', 'Accountability' and 'Authority'. However, I want to add another A to these - 'Articulation'." Stressing on the tourist arrival in the state, the Chief Minister said that the target of 50 million mark for the tourist arrival in the state will have to be achieved and the tourism department is geared up for and taking a number of initiatives in this direction. "The new tourism marketing campaign had been well received and was appealing to the young tourists, who are now visiting the state," Raje said.

She also said that some fairs and festivals had been given on public private partnership (PPP) mode and more such fairs could be taken up on such an arrangement.

Meanwhile IHHA President, Maharaja Gaj Singh of Jodhpur in his address urged the Union Tourism Ministry to frame a tiol policy on heritage tourism, saying it would give a fillip to the heritage hotel movement. (IANS)