Itagar, May 2: Aruchal Pradesh governor Lt. General (Retd) Nirbhay Sharma on Friday called for concerted efforts by all stakeholders to make the state a most sought after tourist destition of the country. “Every person of the state must be a ‘Brand Ambassador’ for the abundant, unspoiled tural beauty, wonderful traditions, great heritage sites and marvelous spots that will really enthrall any tourist, which must be preserved at all costs,” Sharma said after iugurating the three-day Tawang Festival at Tawang, bordering Chi. He said that in wake of modern development, nothing should be done to harm the ture’s bounty and unspoiled beauty of the state and each tourist who comes must go back as a friend, an official communiqué informed. “Tourism is an important facet of the economy and therefore interlinked as well. Tourism not only plays a vital role in the economic development of a country, but brings the universe closer. It promotes better understanding of diversity, appreciation for ture and the need for its preservation. Tourism provides livelihood to large numbers of unemployed youth, both skilled and unskilled,” he said. He emphasised that the people have to understand that success in making the state a most sought tourist destition is a concerted effort by all stakeholders. Each one of them has to contribute equally.
The Governor advised all the stakeholders to get connected with tourists, service providers both newcomers and veterans, and other tourism activities, including accommodation that fit the clients’ requirements and budget.
He said that they must join hands in costs cutting, add appeal and improve efficiency and resilience. Good roads and more access points are basic requirements and focus must be on aggressive tourism marketing strategies. Sell niche tourism areas separately by focusing on how Aruchal Tourism has something on offer for everyone in every category with all budgets. “The government primarily plays the role of a facilitator, acting as a catalyst for development and promotion of tourism. The participation of stakeholders acts as a driving force. It is of paramount importance that we have proper coordition and collaboration with all stakeholders, such as tour operators, marketing agencies and other institutions involved in tourism,” he pointed out.
He said that ture has blessed Aruchal Pradesh aplenty, particularly Tawang, which is the crown of the state tourism.
He pointed that Tawang Festival aims to promote Aruchal Pradesh as a special travel destition for those seeking the spiritual and unique cultural experience. It will give succor to the people looking for mystique peace and harmony with the ture, the communiqué added.