Guwahati, Dec 7: Mercedes-Benz on Wednesday made a key move in its network expansion strategy, by iugurating its first ever dealership in Guwahati. The iuguration of the state-of-the-art 3S dealership, Axom Motors, will eble Mercedes-Benz to effectively tap the growing luxury market potential of the North East market. Located on the tiol highway in Sarusajai, the 3S facility was iugurated by -Roland Folger, Maging Director & CEO, Mercedes-Benz India and Sanjive rain, Maging Partner, Axom Motors.
Speaking on the occasion, Roland Folger, Maging Director & CEO, Mercedes-Benz India said, “Guwahati remains the commercial hub of the entire North East, which is gradually emerging as a potential luxury car market. Our burgeoning customer base in this region has convinced us that it is the right time for Mercedes-Benz to expand its presence in the North East. We are glad to find the right partner in Axom Motors, who shares Mercedes-Benz’s philosophy of ‘The Best or Nothing’ and have invested in the brand by creating this world-class 3S dealership, which is a new benchmark in the market segment. I am confident that Axom Motors will ensure owning a Mercedes-Benz becomes a memorable experience for our elite customers in and around Guwahati.”
Sanjive rain, Maging Partner, Axom Motors commented, “It is Axom Motors’ privilege to represent the iconic Mercedes-Benz brand for the first time in North East India. The brand has an enviable legacy and it has enthralled the car enthusiasts across the globe for over 130 years. Today, we are embarking upon a long journey with Mercedes-Benz in the Indian market and we are very confident of a successful journey in this emerging market. It is our promise to provide an experience of a lifetime that will ensure that our valued customers enjoy a seamless ownership for their precious Mercedes-Benz.” This was stated in a press release.