M&M looking to launch e-rickshaw

Kolkata, Nov 20: Amid the buzz about vehicular pollution and a regulatory push by the government, Mahindra & Mahindra (M&M) is looking to launch an electric rickshaw in at least 7-8 cities for passenger movement, in addition to Delhi, Lucknow and Kolkata where it has already launched.

“Currently, we have launched the electric three-wheeler in Delhi and Lucknow. Now we launch it here. We will be launching it in 7-8 cities in the next few months. It will be launched in a phased manner,” the company’s Vice President (Commercial Brands Marketing, Automotive Sector) Mahesh Kulkarni said on the sidelines of the launch of the electric three wheeler ‘e Alfa’ here.

Currently, the market size of the e-rickshaw would be around 7,000-10,000 units per month, he said but declined to comment on the market share that the company is looking at. (IANS)

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