Guwahati, May 26: Amway India launched six new shades of Attitude intense lip color lipsticks and four vibrant hues of Attitude il paints as a part of the 10th edition of Attitude color cosmetics. The Attitude colors range includes lipsticks, il paints, eye shadow, blusher, eyeliner, mascara and kajal pencil.
Commenting on the launch, Sundip Shah, CMO, Amway India, said, “Attitude is targeted to the youth who believe that ‘Beauty is beyond just a pretty face’. The brand personifies their persolity and Attitude. The launch of new colors range gives us an opportunity to engage meaningfully with our consumers.”
The company will launch an engagement exercise including 35 Make-Over launch meets to promote the new colors range amongst its distributors. This was stated in a press release.