New Snapchat Lens To Spread Anti-Bullying Awareness

San Francisco: Photo-messaging app Snapchat is working out ways to spread awareness about bullying on its platform by launching its first ever social impact-based Lens Challenge. The new Lens, that would prompt the 186 million Snapchatters to describe a time when someone had a positive impact on their lives, comes as part of Snapchat’s extended “Because of You” campaign that was launched last October. “Tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app,” web portal The Drum reported on Friday.

Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap and then tapping the flag button. Supporting “Bullying Prevention Month” last October, Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organization — The Advertising Council also called the Ad Council. (IANS)

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