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Nitish Kumar's JD-U to go for image makeover

Sentinel Digital DeskBy : Sentinel Digital Desk

  |  7 Feb 2016 12:00 AM GMT

PAT, Feb 6: Bihar’s ruling party JD-U decided on Saturday to go for a major image makeover, including a vigorous effort to take the message of Chief Minister Nitish Kumar’s ‘sushasan’ (good governce) model to the grassroots.

Party leaders and workers from district, block and panchayat-levels would reinforce Nitish Kumar’s public image as a guarantor of good governce and repel the attacks by the BJP-led opposition which has been portraying his return to power in November 2015 elections as a “return to jungle raj” for the state. The JD-U meeting on Saturday, chaired by state party president Vashshist rain Singh, had major inputs from Nitish Kumar’s new advisor Prashant Kishor, an image building specialist credited with great electoral successes from rendra Modi’s campaign for the 2012 Gujarat assembly election to Mahagathbandhan’s (Grand Alliance’s) landslide in last year’s Bihar polls. “Prashant Kishor is not a politician but was prominent in defining the role of JD-U’s leaders and workers at the party meeting attended by all district presidents and state party office-bearers, a party leader said. Breaking from the conventiol politics, he gave several tips to party leaders on how to work for image building of Nitish Kumar and to counter opposition BJP and its allies, the party leader said. (IANS)

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