Guwahati, March 20: Amway India, the country’s leading direct selling FMCG company strengthens its Nutrition & Wellness product portfolio with the launch of ‘Nutrilite Traditiol Herbs Range’.
Backed by the best of ture and the best of science, Amway Nutrilite Traditiol Herbs bring together the best of knowledge of Indian traditiol wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits. The new range is targeted to yield revenue of Rs 125 crores by 2020.
Announcing the launch of Nutrilite Traditiol Herbs Range, CEO, Amway India Anshu Budhraja said: “For years, Nutrilite has been the trusted me when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditiol Herbs range. The range is specifically developed using Indian traditiol herbs keeping in mind the nutritiol requirement of our Indian consumers.”
In line with Prime Minister rendra Modi’s ‘Make in India’ vision, the new Nutrilite Traditiol Herbs Range reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil du. This was stated in a press release.